01 / Services
Each commission is thoughtfully tailored — from the first idea to the final guest experience.
Bespoke personal shopping experiences, designer studio visits and insider access to the people shaping fashion and design.
Helping people and organisations connect with local designers, artisans and makers through bespoke collaborations, creative sourcing, cultural programming and special projects.
Boutique festivals, conferences, brand activations and destination experiences designed to connect people and leave a lasting impression.
A closer look · Service i.
A different way to discover Lisbon. Bespoke shopping and design tours for private clients, groups and international visitors.
Since 2013
From private designer appointments, artisan workshops, studio visits and behind-the-scenes access, each experience offers a deeper connection to Lisbon's creative community.
Tailored for individuals, small groups and international visitors who want more than a shopping list.
Selected Work · Service iii.
I've produced and curated a diverse range of events, managing everything from creative direction and content programming to sponsorships, partnerships, production and guest experience.
International Boutique Festival Series · Since 2023
A global boutique festival set in remarkable destinations around the world. Each edition transforms unique venues into chic pink playgrounds. Guests sip, play, and dance as day turns to night - a global celebration of style, taste, and all things rosé.
Lisbon · May 2026
A boutique conference built around meaningful conversations and curated networking within the global legal tech community. Beyond production, I helped shape the cultural experience of the summit through local partnerships, sponsor activations and immersive Lisbon experiences.
Ongoing
A thread that runs through everything I do — building community around the designers, makers and ideas shaping fashion today. From my own label Ziggy Lloyd, a line of limited edition jackets celebrating alpaca wool and artisan craftsmanship, to pop-up sustainable fashion markets bringing independent designers and conscious shoppers together.
Recent initiatives include the Lisbon premiere of the acclaimed documentary Fashion Reimagined, alongside workshops, screenings and panel conversations exploring the future of fashion and design.
02 / About Sophie
For more than two decades, I've worked across fashion, design, events and cultural experiences.
Originally from the UK, my career began in fashion journalism in Shanghai before launching Shop Hop, a personal shopping and design tour business in Buenos Aires in 2013.
Through bespoke shopping experiences and designer studio visits I developed a passion for connecting people with the makers, places and stories that often sit behind the scenes. Along the way, I worked across theatre costume design and styling, before founding Ziggy Lloyd, my own fashion label of limited edition jackets celebrating alpaca wool and the artisan craftsmanship of South American makers.
After relocating to Lisbon, my work gradually expanded into larger-scale events, festivals and conferences, bringing the same spirit of discovery and connection to a broader audience.
Based in Lisbon. Working internationally.
03 / Contact
Available for international commissions, brand activations, festivals and curated experience design.
Lisbon — Available worldwide